How does a business’ branding correlate with search results?

Alternative analytics are a vogue topic among analysts. You can now draw on a range of metrics to give you the inside track on a company’s performance, from its employee turnover and Glassdoor ranking to its SEO ranking.

Yes, attaining the coveted top spot in google search rankings, which has spawned an entire service industry, has a correlation with stock outperformance according to a recent study by Printkick Media.

Analytics providers such as Alternative Data incorporate such web traffic data into their investment insights package, for…